Accelerating the Adoption of Conservation Energy

Avraham Shama
Kenneth Jacobs

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DOI: 10.2190/43M9-9VTR-L0HM-DBV3

Abstract

The absence of a marketing-oriented behavioral perspective from energy analysis presently dominated by an economic-engineering perspective is responsible for the low adoption rate of conservation energy. Unless these two perspectives are integrated, little can be expected in the way of speedy market penetration of conservation energy.

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