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Graft, Vol. 4, No. 6, 412-415 (2001)
© 2001 SAGE Publications

Transplant Center Marketing

Edward Y. Zavala

Marketing has become a necessary discipline in healthcare, and transplant centers may find themselves involved in discussions with their hospitals on how to build market share and improve the bottom line. Developing a marketing approach for a transplant center requires a focus on the marketing goals desired, strategy development, and program formulation. Not only must the transplant center have a multidisciplinary clinical transplant team, but with the competitive business forces in transplantation, a multidisciplinary transplant business team is needed to meet these ongoing and evolving business issues.

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