Managing Human Resources in U.S.-Russian Enterprises

Hale N. Tongren
Leo Hecht
Kenneth A. Kovach


DOI: 10.2190/3M7W-36DJ-WQCR-E5WB

Abstract

Today, corporate executives and individual entrepreneurs are considering the profits and perils of entering the huge and potentially lucrative Russian marketplace. Unlike most other global ventures, this involvement requires a clear understanding of the wide differences in the cultural makeup of the American and the Russian people. This article contrasts the two sets of cultural values as they affect work habits, ethics, incentives, and personal aspirations. Ten rules are suggested to aid U.S. firms in functioning within the Russian system and in dealing with Russian employees.

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