A System for the Assessment of Program, Service, and/or Facility Components
David L. Groves
AbstractCustomer satisfaction is one of the primary elements related to profits in commercial recreation. The purpose of this study was to explore the potential of using the correlation between short-term and long-term measures to assess the impact of programs, services, and facilities. Results indicate that the proposed methodology is an additional tool to understanding how social/psychological factors are related to profits.
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.